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BRAND STRATEGY

A brand strategy clearly defines your position in the market. We run an in-depth discovery and analysis of your business, it’s competition and potential audience.

A brand strategy clearly defines your position in the market. We run an in-depth discovery and analysis of your business, it’s competition and potential audience. The outcome will determine your unique brand identity, communicate with the audience you want and stimulate innovation in your business.

A Brand Strategy for Business

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By analysing your audience, your competitors and your business values in depth, we can draw up a creative strategy for your brand. The result is a clear, actionable market positioning.

1:1 Bitesize Strategy Workshops

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As learn how to think strategically and really understand how you can make your brand stand and help you grow your small business.

It’s basic marketing psychology, people don’t buy things, they buy satisfactions of their wants and needs. For example, Dyson don’t sell hoovers, they sell a clean house, Bic don’t sell pens, they sell the ability to write. What does your business sell?

DISCOVERING YOUR BRAND STRATEGY

Our team spends a day with you discussing your business. By asking the right questions we can reveal core insights and create a brilliant brand strategy. This discovery session shines your business in a new light and opens new possibilities:

SET BUSINESS GOALS

What are you really trying to achieve? HINT: It should be go beyond simply ‘making money.’

UNDERSTAND YOUR AUDIENCE

If you know what makes your audience tick, who will want your product/services and why, you can start a conversation them.

DISCOVER YOUR BRAND VALUES

Why does your business do what it does? What is your voice, your impact, how do you make people feel? This is why people buy from you.

ANALYSE YOUR COMPETITORS

Deciphering your competitors’ brand strategies gives you a vast advantage and is key in finding your unique market position.

BUILD A BRAND STRATEGY

The outcome is a powerful tool is intended to innovate and improve your business. From marketing strategies to internal operations and overall company culture, your business and brand will act as one.

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BONUS CREATIVE MARKETING WORKSHOP

Post brand strategy, our creative strategists host a final marketing workshop with your team. The workshop is an interactive session that highlights how your business can use your unique strategy to its full potential and apply it to marketing ideation and strategy.

1:1 BITESIZE STRATEGY WORKSHOPS

For small businesses ready to up close and personal with their branding and understand how brand strategy is the key to achieving your business goals. Learn how to pin point your target audience and use the insights across your marketing channels. Define who you are as a business with your brand values and goals:

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1:1 CUSTOMER PROFILING WORKSHOP

A session for us to discover, define and understand your audience. The golden key to this session will be learning how to strategically use these insights to improve and strengthen your brand communications.

From £299

1:1 BRAND VALUES WORKSHOP

Determine who you are as a brand. What are your values, how do you want people to see you? Defining your brand values heavily influences colours, visual media and tone of voice.

From £199

1:1 BRAND GOALS WORKSHOP

2 hour workshop to clarify your brand and business goals. They are the foundation and key to creating a comprehensive brand strategy. When utilised properly, your goals are the at the core of decision making.

£95

How long does it take to build a brand strategy?

The brand strategy is planned to take up to 6 weeks – this includes the discovery workshop, a review period and the final bonus marketing workshop. Any creative brief given to creative professionals could take longer depending on their schedules.

Is the discovery session face to face?

Wherever possible the discovery session will be face to face, and preferably in your offices and within the four walls of your business. This is so a range of people in your business can contribute to the session, from the receptionist to the CEO.