A brand strategy clearly defines your position in the market. We run an in-depth discovery and analysis of your business, it’s competition and potential audience. The outcome will determine your unique brand identity, communicate with the audience you want and stimulate innovation in your business.
A Brand Strategy for Business
1:1 Bitesize Strategy Workshops
As learn how to think strategically and really understand how you can make your brand stand and help you grow your small business.
DISCOVERING YOUR BRAND STRATEGY
Our team spends a day with you discussing your business. By asking the right questions we can reveal core insights and create a brilliant brand strategy. This discovery session shines your business in a new light and opens new possibilities:
SET BUSINESS GOALS
What are you really trying to achieve? HINT: It should be go beyond simply ‘making money.’
UNDERSTAND YOUR AUDIENCE
If you know what makes your audience tick, who will want your product/services and why, you can start a conversation them.
DISCOVER YOUR BRAND VALUES
Why does your business do what it does? What is your voice, your impact, how do you make people feel? This is why people buy from you.
ANALYSE YOUR COMPETITORS
Deciphering your competitors’ brand strategies gives you a vast advantage and is key in finding your unique market position.
BUILD A BRAND STRATEGY
The outcome is a powerful tool is intended to innovate and improve your business. From marketing strategies to internal operations and overall company culture, your business and brand will act as one.
BONUS CREATIVE MARKETING WORKSHOP
1:1 BITESIZE STRATEGY WORKSHOPS
For small businesses ready to up close and personal with their branding and understand how brand strategy is the key to achieving your business goals. Learn how to pin point your target audience and use the insights across your marketing channels. Define who you are as a business with your brand values and goals:
1:1 CUSTOMER PROFILING WORKSHOP
1:1 BRAND VALUES WORKSHOP
1:1 BRAND GOALS WORKSHOP
How long does it take to build a brand strategy?
Is the discovery session face to face?
Wherever possible the discovery session will be face to face, and preferably in your offices and within the four walls of your business. This is so a range of people in your business can contribute to the session, from the receptionist to the CEO.