It is the premise for building innovative, successful strategies for marketing and advertising campaigns.
Creative thinking is a very useful tool otherwise referred to as creative problem solving. It is the premise for building innovative, successful strategies for marketing and advertising campaigns. What message have you got for your audience, why should they know and how will you tell them?
Creative Campaign Strategy
1:1 Content Curation Workshops
“Think left and think right and think low and think high. Oh, the things you can think up if only you try.” – Dr. Seuss
CREATING YOUR CAMPAIGN STRATEGY
A well defined creative strategy is at the heart of any great marketing and advertising campaign. We understand that it is a term used more by us marketing lot so let’s break it down:
WHAT DO YOU WANT TO SAY?
BACK TO FIVE W’S BASICS.
That’s right, the classic W’s play a major role in creating your unique marketing and advertising campaign. This process encourages ideation and creates innovative campaigns that are remembered. From big budget to small business, after working with us you will understand that your different marketing possibilities are endless.
A TARGETED, EFFECTIVE CAMPAIGN.
With a solid strategy as a foundation, your marketing/advertising campaign moves to planning where the ideas come to fruition. Your campaign planning might involve anything from video production to an event or even a creating a mini website. During this stage we offer creative direction/project lead to ensure your campaign runs smoothly.
CAMPAIGN MANAGEMENT AND CREATIVE DIRECTION
Once your campaign is ready to be launched and go live, we can make sure your campaign runs without a hitch. Our creatives have experience in a range of campaigns from running pop up events to video direction and handling PR opportunities.
1:1 CONTENT IDEATION WORKSHOPS
Give your content a boost and book a 2 hour ideation training session with our talented creatives. Aimed at small businesses looking to improve, re-invent or strengthen their marketing. The workshop will teach tools of creative thinking and problem solving then how to apply it to make on-brand, audience-friendly content.
What media platforms do you specialise in for content?
One of the points of the content ideation exercise is to choose and define your content outputs! Each social media platform, PR outreach, blog post, podcast contribution, print opportunity is all dependent on your business, its capacity for creating content and the purpose behind it. As you can imagine this can be largely directed by brand strategy – your audience and eventual business goals.
How long does a creative campaign take from conception to launch?
Creating a campaign strategy will take about 3-5 days to finalise, from there, it depends on what direction the campaign takes? But you can work it out based on the following factors: budget, media type (creation time), is it seasonal, type of campaign (social, event, blog series, etc). Timing is absolutely everything so as a general rule the launch date will be decided once a strategy is created and then ‘creation time’ will be calculated.